Raising Awareness and Funds One Doughnut at a Time

National Doughnut Week, 6th-13th May, is a sweet event that bakeries and coffee shops all over the UK participate in to raise funds for The Children’s Trust, the leading UK charity for children with brain injury. For every doughnut sold, the participants donate to the cause. If you’re interested in getting involved, register online or download the registration form and submit it before 3rd May.

Last year National Doughnut Week celebrated its 25th anniversary and raised £22,783 with the help of 394 bakers, shops, and businesses. CSM Bakery Solutions is proud to sponsor this event for the 24th year in a row.

Mike Holling from Birds Bakery recommends getting involved! “We have supported National Doughnut Week for over 15 years and this year we look forward to helping make the week another huge success. Our target is to raise £8,000 – our biggest donation yet!”

We want this year’s event to be the biggest yet so we’ve put some tips together on how to make the most out of the week.

Create a Theme

Create excitement by focusing on a different theme each year by creating doughnuts around that theme, have the staff where costumes, and decorate the shop. This will help raise awareness, drive interest and therefore sales! Last year, Warings Bakery created a circus theme with doughnuts called The Ring Master, Dotty Clown, Toffee Popcorn, and even an American hot dog doughnut named The Strongman.

Get Competitive

Hold a raffle or create competitions in store to get customers more engaged. Offering everyone who purchases a doughnut the chance to win a prize or hosting a doughnut eating competition can create a buzz increasing excitement and sales.

Promote and Bundle

Offer deals by bundling products together such as a doughnut and a drink for £1, or a meal deal that includes a doughnut as an add-on for customers who wouldn’t typically buy one. CSM provides a point of sale kit that provides messaging around the event and creates more reason for customers to partake in the promotions.

Get Social

Social media is a great way to drive awareness of your activities during the week. Running social media competitions, posting pictures of your delicious creations, and sharing information about the event are key ways to get more customers in your store. Follow National Doughnut Week on Facebook, Twitter, and Instagram for more ideas! Make sure you tag the official channels in your posts and use #NationalDoughnutWeek to encourage engagement.

Whatever your tactic, we’re appreciative of your support in raising funds and awareness for children with brain injuries. Learn more about The Children’s Trust and National Doughnut Week to do your part to participate!


    Raising Awareness and Funds One Doughnut at a Time