CSM Bakery Solutions is proud to have presented the German fire department association with a donation of €450,600 gathered from the Florians Brot charity campaign! The donation was presented by CSM representatives Marc Oberdörster and Reinhardt Krüger.
Florians Brot is a partnership between CSM and German bakeries who sell CSM’s specialty Florian bread in their shops and give at least 20 cents of each purchase back to the cause. CSM started the campaign in 2000 in an effort to financially support the youth fire brigades in Germany and are proud to see it become such a success. In some regions, consumer demands for the Florian’s bread are so high that the master bakers have permanently integrated the specialty bread into their product range!
Florian’s Brot is named after the patron saint of both fire departments and bakers and the bread is based on “allesgute Das Urige” from CSM’s Ulmer Spatz product line. All participating bakeries are equipped with advertising materials to promote the fundraiser further.
CSM Bakery Solutions is proud to have had five successful years supporting the young fire fighters and look forward to seeing how it continues to grow.