Troy Hendricks

SVP, Sales

Troy Hendricks and his team of experienced bakery professionals oversee commercial activities for Brill, delivering industry-leading solutions to our customers in North America. Prior to this role, Troy served as Vice President of Sales for CSM Bakery Solutions, Brill’s parent company, where he was responsible for the unified execution of a multi-channel sales approach that generated seven years of consecutive growth.

As prior President and CEO of H.C. Brill, Troy lead a $620 million sales operation servicing in-store bakery, food service, traditional trade and wholesale markets while responsible for six manufacturing locations and more than 1,100 employees. His tenure is marked by a culture of customer service, a heightened focus on operational efficiencies, and implementation of a state-of-the-art innovation center.

Throughout his career, Troy has served in a variety of sales and general management roles. Prior to joining H.C. Brill, he worked the H.J Heinz Company and John Labatts Foods.

Troy received his bachelor’s degree from Middle Tennessee State University in Aerospace Technology & Business Administration. More recently, he completed the Executive Management Program at TIAS School for Business and Society.