On October 4, 2018, in Milan, Corso Garibaldi, we inaugurated the Panettone Day Temporary Store: a great event, with the prestigiuos presence of Iginio Massari.
The Temporary Store is a space in the heart of Milan where you can celebrate an unique dessert, at a location which is fun, playful and has a modern look & feel. Inside the store on Corso Garibaldi, we will be selling 25 unique creations of panettone created by the finalists of the Panettone Day contest, a competition that enhances this icon of Italian confectionery and the handicraft products of our country. A prestigious showcase for finalist confectioners, who will have the opportunity to be known by the press and the consumers, but also for the city of Milan that will boast an unique address for variety and quality of the offer as a tribute to its sweet symbol.
The Temporary Store will offer a rich calendar of events aimed at enhancing the panettone as a dessert to be enjoyed all year round and, thanks to the intervention of prominent personalities such as Iginio Massari, president of the jury of the competition, he will suggest new alternative occasions for consumption. Check out the calendar of events and its protagonists on the website, www.panettone-day.it, and on its Facebook page. The store will remain open until October 28, in Corso Garibaldi 42-Milan!
