Progressive Grocer Recognizes CSM for Product Innovation and High Quality

Our Crafted by Cinnabon® Swirl Bundt Cake has made the 2017 Progressive Grocer Editors' Picks list. Progressive Grocer has been a leading voice of the retail food industry for nearly 100 years. Each year, their editors identify their selection of best new products ("what we think will help drive sales in your stores," as they tell their readers).

The 14th annual list honored the innovation and high quality demonstrated in our Crafted by Cinnabon® Swirl Bundt Cake, which they describe as "an indulgent cinnamon cake with cream cheese frosting, drizzled with Cinnabon-branded cinnamon glaze and topped with white chocolate curls."

According to Progressive Grocer, "CSM continues to find ways to leverage popular consumer brands to inject more excitement into the in-story bakery." At least one CSM product has made the list every year that candidates have been submitted.

Sebastian Siethoff, CSM senior vice president, corporate strategy and CMO, when talking about our licensed products says, "We're finding that retailers are having great success using the power of iconic brands to drive traffic to the fresh bakery and realizing incremental impulse sales," he said. "Our goal is to deliver a unique experience to consumer from brands they know, trust and love.”

The editorial team judged 223 contest entries based on factors such as taste, innovation, function and convenience and whittled down their 14th annual Editors' Pick list to 85.

Check out the article in the September 2017 edition of Progressive Grocer. The CSM product is featured on page 34.