Brill at IDDBA 2018
We Were Brilliant Together!


We enjoyed seeing you at IDDBA! Thank you for stopping by our booth and allowing us reintroduce you to Brill – the brand you’ve known and loved for years. Below you will find all the supporting materials for the new products and innovations you saw in our booth, including DecoPro, our extended Simplicious line and our revamped seasonal program. We hope that you were also able to find solutions within our core portfolio to strengthen and grow your business.

If you were not able to make it to the show or if you would like to request more information regarding any products in our booth, please contact your sales representative. If you do not already have a sales representative, call or email us at the information below.

Brill Customer Care: or 866-982-7455


DecoPro is a pre-filled decorating bag that provides quick setup and easy clean up, improving efficiency and reducing waste. DecoPro features Brill's signature buttercrèmes in bold colors, formulated to delight consumers' tastes.Visit our DecoPro feature page to learn more.


With an increasing demand for clean offerings and simple ingredients, Brill offers a growing list of products that have incredible flavor and easy-to-read ingredients that consumers can trust. Our Simplicious line of simple and delicious bakery products is expanding from cookies, muffins and fillings to include a full line of icings and cakes.

Superior Icings

Brill Superior Icings are the perfect solution for retailers looking for ready-to-use icings that don't require heating or additional equipment. Formulated for donuts!

Core Portfolio

Using quality ingredients and superior formulations, our core line of bakery products is built to delight consumers and inspire bakers to be brilliant.

Licensed Brands

Our line of fully-branded cakes, cookies, muffins and more attract consumers by merging consumers’ favorite brands with the new and exciting space in the fresh bakery case.

Seasonal Portfolio

Seasons give you the opportunity to increase the variety in your offering and as a result, increase consumer interest. Brill offers unique portfolios including the top performing flavors and icing colors for each season.

Be Brilliant with Donut Cakes

Be Brilliant with Predeposited Muffins

Be Brilliant with Ombré Meringue Peak Cakes

Be Brilliant with The New Floral